Strengthened long term relationships with major partners, including the Labour Party Conference — a cornerstone event that fills hotel rooms, restaurants, and meeting spaces across the city centre.

It has backed high profile sporting bids, helping Liverpool secure events such as World Boxing, the British Chess Championships, and the World Gymnastics Championships. These events bring global attention and significant visitor demand — and occasionally the kind of outfits you only see on international TV.

And crucially, the BID has focused on the “bread and butter” of the visitor economy: business events. So far, it has helped bring in around 50 smaller business events — the kind that quietly fill hotel rooms midweek, support venues in off peak months, and provide the steady, reliable activity that keeps the city centre economy balanced and resilient.

In February 2026, we joined up with Cityco, Manchester’s Business Improvement District to create a response to the tourist tax consultation, outlining how the visitor tax levy is crucial to investing in ABIDs to improve local prospects, provide greater opportunites and increased pride.

These events don’t just fill rooms. They support restaurants, taxis, cultural venues, and retail. They keep people in work. They keep the city centre moving.