Liverpool’s brand is known across the world, but an important part of advocacy is about selling in the city as a destination, for business and leisure.

There are global forums providing a platform for cities like Liverpool to reach investors, partners and to share knowledge and expertise.

At major international events, like MIPIM, we bring stories of opportunity and investment. This Spring, we premiered a new film about the Liverpool Commercial District, encouraging potential investors to see the young, vibrant and dynamic workforce and business community within the district.

Liverpool has many valuable assets, like its beautiful waterfront. That gives it something in common with many global partners, across Asia and countries in the Arabian Peninsula and along the Red Sea. A waterfront, and port economy, provides a backdrop for shared experience, but cultural and commercial, building partnerships across borders.

Shanghai and Liverpool have been sister cities for 25 years, and this year, Liverpool joined together with voices from Chinese and British industries , hosted by the Su Bay River area,

Part of the Global Business Forum Innovation Club, this was an opportunity for Liverpool to be part of a global conversation on the future of creative industries, on new opportunities stemming from low-carbon transformations within the sector, sustainable design and technology.

These shared forums allow for Liverpool to be at the forefront of the latest thinking, but to emphasise its reputation as a global leader and thinker, to push towards innovation and to shape the city of the future.

In Oman this Autumn, Liverpool BID attended and spoke at the Urban, Home and Build Conference and Exhibition. Bringing together leading urban thinkers, real estate developers, global investors, and sustainability pioneers to discover opportunities, this was an opportunity to see the ambitious agenda in Oman, but also to connect with the urban community.

Our focus was on the Waterfront, the role of the commercial sector in the city’s 30 year vision, and how the private sector can be part of regeneration.

The ability to connect with global thinking, to sell Liverpool as a place to invest and to work, helps to enhance the city’s brand. It allows people to see more about the city, its sustainability agenda and vibrant business community. It allows partners to explore how they can be part of the city’s future.