Liverpool’s accommodation sector is increasingly taking a proactive role in sustainability – finding creative solutions that benefit both the planet and their bottom line. Among these innovations, the use of Too Good To Go, the app that helps businesses reduce food waste by selling surplus meals at discounted prices, has emerged as a smart and impactful choice.

Holiday Inn, Lime Street: Reducing Waste While Feeding the Community

At Holiday Inn Lime Street, ensuring a generous breakfast buffet is part of the guest experience – but that often leads to surplus food. Seeking a way to turn this into a positive, the hotel joined Too Good To Go.

We spoke to Matt Knight, General Manager, about how the platform benefits both the business and customers:

“We found it a way to do some good with the food that we would generally put in the bin”

“It is important for us to ensure our breakfast buffet always looks plentiful, so there is a risk of overproduction. Too Good To Go helps us to recover some value while reducing unnecessary waste.”

“We love working with Too Good To Go to help reduce our food waste and manage rising food costs. It played an important part in helping us gain and maintain our Green Key accreditation. We essentially get some money back for food that would go in the bin, while providing a great breakfast at a fraction of the price.”

The results? A notable drop in food waste, minor financial returns from what would have been discarded, and a surprisingly strong connection with new customers who enjoy a full breakfast at a third of the usual price.

The Municipal Hotel, MGallery: Community Connection Through Sustainability

For The Municipal Hotel, MGallery, sustainability is deeply woven into their brand ethos. Their decision to join Too Good To Go stemmed from a desire to make the most of their high-quality offerings while preventing waste. Laura Delaney, Marketing Manager, said:

“At the hotel, we’re always looking for ways to be more sustainable and reduce waste — which is why Too Good To Go felt like a perfect fit,” they shared. “It allows us to make the most of our quality food offerings while ensuring nothing goes to waste. It’s also a great way to connect with the local community and invite more people to experience what we do, even in a small but meaningful way.”

Both Holiday Inn and The Municipal Hotel reflect a growing trend in Liverpool’s hospitality sector – adopting smart, simple tools to improve sustainability and enhance community engagement. Too Good To Go has not only helped these businesses cut down on food waste but also opened new avenues for customer connection and brand growth.

Rose Griffin at Too Good to Go said:

“At Too Good To Go, we’re proud to be partnered with incredible hotels in Liverpool such as the Holiday Inn – Lime Street and The Municipal Hotel. Together, we’ve helped them save surplus breakfast food from going to waste, turning it into an opportunity to recover costs and make a positive environmental impact.”

“We’re already working with a wide range of food and beverage businesses across the city, and we’d love to extend our partnerships further. If your business ends up with surplus food, we can help you reduce that waste and generate additional revenue—all through our easy-to-use app.
Let’s work together to make Liverpool a leading city in food sustainability.”

As Liverpool continues its mission to become a greener, more sustainable city, partnerships like these highlight the powerful role that businesses can play – one surplus meal at a time.

Find out how to get your business involved here