Christmas with Liverpool BID Company

In December 2024, Liverpool became the stage for a giant game of The Elf on the Shelf®, as a 15ft Scout Elf appeared at various locations across the city centre until Christmas Eve.

Organised by Liverpool BID Company, the Scout Elf™ (aka R’ Elf) flew through the night to iconic locations around the city centre from 1-24 December 2024. People were invited to seek out the Scout Elf each morning and snap a selfie as it embarked on some classic festive fun.

Daily clues were found on Liverpool BID Company’s social media channels, but, as with tradition, no hints or announcements were made before the Scout Elf appeared.

Take a look at everywhere R’ Elf visited last Christmas!

Christmas Lighting

For the past 5 years, Liverpool BID Company has contributed over £745,000 to the city centre’s Christmas decorations and activities during the festive period.

Since 2017, the Liverpool BID Company has been the main contributor, funded by BID Levy Payers and contributing over two-thirds of Liverpool’s overall Christmas lights, Christmas decorations, trees, and installations, having installed over 695 features in the last 5 years! This year, the BID cover 80% of the city’s lights.

Liverpool BID Company will continue to deck the streets of Liverpool not only next year, but for years to come!