From 24th July 2026 onwards, exclusively available at Lush Oxford Street, Lush Liverpool and Lush Glasgow throughout the summer holiday, Lush customers can immerse in the soft, welcoming environment of Moominvalley. Books provided by Moomin will be available to read in-store, with a choice available for all ages from younger to older fans alike.
Whilst customers enjoy the Moomin literature offerings available, they’ll also be surrounded by the scent of the Lush × Moomin Moominvalley perfume.

With warm temperatures across the UK, the first 100 customers to purchase from the limited edition collection at either Lush Oxford Street, Liverpool and Glasgow across July 24th, 25th and 26th, will be able to enjoy a free matcha latte or bubble tea drink provided by CUPP, known for using fresh, high-quality ingredients like loose-leaf tea, fresh fruit purées, and fresh milk instead of artificial powders. Founded in Bristol in 2012 by Lee Peacock after he lived in Taiwan, the brand has expanded to over 38 stores across the UK.