Elevate Golf could bring millions to city’s tourism economy

A major B2B event connecting golf’s elite international community will come to Liverpool in 2025. Supported by the city’s Accommodation BID, Liverpool Bid Company CEO Bill Addy attended Elevate Golf’s 2024 conference in St Andrews as an ambassador of Liverpool, England’s golf coast to provide a welcome to the city.

Elevate Golf is a B2B event connecting premium golf courses and 4 & 5* accommodation providers with the world’s most-reputable golf tour operators. Showcasing Liverpool City Region’s offer to the international golf market will promote an industry that is a major economic driver of both the city’s economy, its hotels and hospitality sector.

The celebrated Open Golf tournament was last held in Liverpool City Region at the Royal Liverpool Golf Club in Hoylake in July 2023. It generated more than £187m for Wirral and the wider city region, a study commissioned by the golf government body, The R&A, found. With 261, 180 fans visiting for the tournament, the boom was felt in the city’s hotels and throughout its tourism sector.

Bill Addy says,

“Golf is a major economic driver for Liverpool and the wider city region and this incredible event will help to connect the city with the most important decision makers within the sport. Liverpool city region, as England’s golf coast, has assets like no other for this industry. The Accommodation BID has been designed to generate more overnight visits and to increase spend in the city’s tourism economy so the investment in supporting Elevate Golf and bringing it to Liverpool is a win win. Our subvention fund, which is supported by the hotel and serviced accommodation industry, is designed specifically to bring those major sport, business and cultural events that will convert into money spent in the city. We know that golf has a proven track record in doing that.”

Tom Lovering is Director of the Lovering Media Group

“We were delighted to be joined by Bill Addy from the Liverpool Bid Company during Elevate Golf 2024 to introduce Liverpool as host venue for the first part of next year’s Elevate Golf event.

“Elevate Golf 2025 will showcase the very best in golf tourism. We can’t wait to be in Liverpool for the first two days of our 2025 event, showcasing the wonderful north-west England golf coast to the world’s best tour operators, as well as the energy and culture of one of Europe’s most vibrant cities.”

Liverpool’s Hope Street Hotel and Municipal will be hosting tours to showcase the city’s accommodation sector.

Annie Brown, General Manager at The Municipal Hotel & Spa MGallery Liverpool, commented:

“We’re delighted to welcome guests from Elevate Golf to The Municipal for the event’s kick off in 2025, showcasing Liverpool’s premier five-star hotel as the ideal base for exploring England’s Golf Coast. It’s a big moment for the city and attendees have much to look forward to, with the 154th Open returning to nearby Royal Birkdale in 2026 and our team’s exceptional hospitality at their service.”

Find out more on Elevate Golf 2025