Liverpool BID Company enhances top team
Liverpool BID Company has added to its top team as the organisation looks to improve its strategic focus and grow its BID areas.
Katie Bentley, Founder and Director of Bentley Communications is appointed as Director of Strategic Partnerships and Communications. After seven years leading the consultancy, working across property, leisure, retail and hospitality with clients including Ion Development, Chester BID, Marketing Cheshire, Oddfellows Hotels and Chester Racecourse, she joins to play a key role in delivering BID’s business plans, helping to shape the new BID areas from Lime Street to Liverpool’s Waterfront.
Meanwhile, Head of Operations Shaun Holland becomes Director of Operations, with responsibility for managing Liverpool BID’s work across Liverpool city centre including managing BID’s Street Ranger team, street cleansing, liaison with Merseyside Police and dedicated BID Area police officers, city centre security and day to day relationships with BID’s Levy Payers.
The additions to the top team are part of a wider restructuring of BID as it focuses on delivering more for its Levy Payers with expanded BID areas.
Katie Bentley says:
“The last two and a half years have shown how BID can add true value and be a champion for its Levy Payers, as well as improving and enhancing the public realm. The development of Liverpool BID over the last 18 years has seen the city evolve rapidly and the focus needs to shift to strategic planning for the future. Since the successful Culture & Commerce ballot in 2021, and looking ahead to the Accommodation BID ballot this Autumn, and the Retail & Leisure ballot in 2023, how we work together as a city centre is critical as a foundation for how we succeed and deliver so that Liverpool is a place to work, invest, grow a business, to live and thrive”.
Shaun Holland, who is also seeing the operations team expanded, says the additions help BID to support their Levy Payers:
“As our BID Areas have expanded not only is our geographical reach growing, but the partnerships and services we offer. We are working closely with the night time economy and PubWatch in particular to help keep the city centre clean and safe. We are also working to support business as they work to become more sustainable, from waste to transport, so we can help to create the city centre of the future”.