Liverpool is set to host the biggest event in the global music calendar and Eurovision fever has well and truly taken hold!

With Ukraine at the heart of this year’s event, celebrating the country’s music and culture, the city region looks forward to welcoming visitors, superfans, artists and media from near and far.

No other city in the UK puts on a show like Liverpool and now, more than ever, we want everyone to join in and demonstrate in all its glory the welcome we’re world-famous for.

Proud to Welcome is the official brand for everyone in the Liverpool City Region to use. The brand toolkit contains the all-singing, all-dancing elements to being part of Eurovision 2023.

Eurovision 2023 symbolises a future we all want to be a part of – united, tolerant, life affirming. Be part of writing Liverpool into the history of Eurovision. Get the Proud to Welcome toolkit here.

Please note the brand cannot be used for commercial purposes or until 1st April 2023.

For all other information relating to Eurovision 2023, head on over to

If you attended the Eurovision Marketing workshop with us, or couldn’t make it and want to know more, you can view our speaker’s presentations here:

Peter Smith, Marketing Liverpool

James Kirk, Kaleidoscope

Find out more