Liverpool BID Company are thrilled to announce we’re a finalist in the Licensing Awards 2025, with
The Lumistella Company and Rocket Licensing Ltd for our The Elf on the Shelf campaign during the festive period in 2024.

As part of the campaign, we moved a 15ft elf puppet around Liverpool city centre 21 times to spread Christmas cheer with a larger-than-life game of hide and seek.

With more than 21 million Scout Elves sold since 2005 and over 8.5 million fans on social media, the brand has achieved iconic status, and its Scout Elf is a Top 10 holiday character across the UK and US.

Liverpool’s R’Elf is the creation of prop and puppet-maker Jenny Simmons, Liverpool BID Company, The Lumistella Company’s official The Elf on the Shelf team, and Rocket Licensing.

R’Elf will return for 2025 in Liverpool City Centre, keep your eyes peeled for more details coming soon, and keep your fingers crossed for the winner announcement in September.

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