Lush, Nickelodeon and Paramount Consumer Products Launch Limited Edition Product Collection Tied to SpongeBob Squarepants: Operation Sea Change

Hot on the heels of the SpongeBob SquarePants takeover of the Lush Kitchen Box, Lush is excited to announce that there are more products in the SpongeBob SquarePants collection launching globally on 29th June 2023. Renowned for innovating packaging-free cosmetic items — such as bath bombs, shampoo bars and solid bar soap — the whole collection is designed to encourage shoppers to consider the sea and choose plastic-free!

Findings from Mintel(1) show that plastic pollution remains one of the top three concerns for consumers when it comes to environmental issues in the last two years.

Lush has always championed solid products that require no plastic packaging. Mo Constantine (Lush Co-Founder & Inventor) invented many mainstream products we see across the cosmetics industry today, such as the shampoo bar in 1987 and bath bomb in 1989. Lush also revolutionised the humble bar of soap by innovating a hand pouring method in the 1980s that’s completely animal fat free. Over the years, Lush has consistently promoted hand-washing with bar soap (palm free, of course), both because of a belief that it is better for the environment than liquid hand wash in unrecyclable plastic pumps and also because it is a tried and tested route to the best hygiene. 

Today, 60% of Lush’s sales are entirely packaging-free. So, whether you’re taking your first step away from the pump or whether you’re motivated to move over to a fully plastic-free routine – Lush has you covered.


In support of Paramount’s SpongeBob SquarePants: Operation Sea Change campaign, a global ocean conservation and sustainability initiative, which kicked off last year, Lush is thrilled to have been able to co-create a range of six new, fun and immersive products across bath, shower and skin care to ensure multiple steps of your body care routine are covered. 

“Partnering with Lush on creative, fun and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,”

Says Veronica Hart, Executive Vice President, Global Franchise Planning and Consumer Products Marketing, Paramount Consumer Products & Experiences

‘‘We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for Lush. We’re thrilled to partner with Paramount Consumer Products and Nickelodeon on SpongeBob SquarePants: Operation Sea Change.

We had so much fun with this collaboration and the Krabby Bathy is a new innovation for us — a hybrid soap, bath bomb and bubble bar. We think the fragrances are extra special, think tropical, pineapple and coconut, dreamy combinations that are unique to this range.” 

-Melody Morton, Lush Concepts Creative Director

Exclusively available on the Lush app, online and in Lush stores, this limited edition range is available from June 29th 2023.  May we take your order?

It’s time to make waves and nautical nonsense with this new collection of completely plastic-free products! From a tropical body balm to fruity bath fizzers – this collection will help customers turn the tide and help keep oceans clean.