TOWN. Everyday. Everyone.
TOWN. Everyday. Everyone. returns as Liverpool BID Company aim to drive footfall, showcasing activities and experiences in the city centre. ‘TOWN. Everyday. Everyone.’ is designed to coincide with school holidays, the city’s cultural calendar, and leisure time.
Bill Addy, CEO of Liverpool BID Company describes TOWN. Everyday. Everyone.
The challenge for many people is to see what’s on offer in the city centre. We wanted to remove as many boundaries as possible to encourage people to perhaps try something new or to visit a familiar favourite”.
The interagency approach has been critical for the campaign.
“Our Levy Payers always do incredible offers during the summer months but we know, especially in the culture sector, that from Tate Liverpool to the Walker Art Gallery there is plenty to see for free. Working together in collaboration enables a citywide message that reaches people far more effectively”.
A hyperlocal campaign, ‘TOWN. Everyday. Everyone.’ primarily targets those living within a 30 minute drive of the city centre. Whether using public transport or their own car, the campaign talks to an audience within the Liverpool city region.
“It’s vital”, says Bill, “that we communicate with a local audience as much as a national one. We want people to feel happy and confident that the city centre has plenty to offer them and it is perfectly placed to create a great day out”.
The campaign will run across digital channels, from mid July until September.